Superbowl MySpace Ads

Already announcing it's bid to use MySpace as another source of advertisement, Fox announced today it's intention to offer ad spots on MySpace. The Superbowl had over 93.2 million viewers last year and this year expectations are high, so who will pay $2.7 million per 30 second ad spot? Hard to say, but with MySpace's draw to sweeten the deal, I'm sure there will be no shortage of takers.

According to comScore, 7 percent of the 1,000 viewers it surveyed went online to watch ads after the game. MySpace had 126,000 unique viewers of the game's ads in the week after the Super Bowl.

Throwing your internet weight around will be a deciding factor in the upcoming year, for all media networks. With a larger percentage of homes having highspeed internet, the advertising medium is shifting and the big players will have to adjust...much as the Fox network is.

"This marks the biggest move yet by a network to try to leverage its Internet ties to buyers who are increasingly demanding a Web component in their marketing plans," the report says.

Expect the zaniness of the Superbowl ads on TV to match those online, via MySpace.